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LVMH -Business Case Study & Brand Positioning.
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The Brand Identity Prism and how it works - How Brands Are Built
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Louis Vuitton: Company Analysis L'invitation au voyage. Louis
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Brand Strategies that made LVMH luxury powerhouse- The Strategy Story
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The Fashion Retailer The Fashion Pyramid of brands
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Louis Vuitton: Mastering the Art of Luxury Brand Marketing
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Brand positioning map Source: (Liu, 2019, p.16).
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The Basics of Brand Positioning
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Marketing Strategy of Louis Vuitton - Louis Vuitton Marketing
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Louis Vuitton Segmentation, Targeting and Positioning
