De Beers' most famous ad campaign marked the entire diamond industry
DPA TVC brings to life another rare moment as part of the 'Real is Rare. Real is a Diamond.' Campaign
engagement rings
Ke Huy Quan, Cara Delevingne and Angela Bassett Shine in De Beers Jewellers at The 2023 Screen Actors Guild Awards
De Beers revives iconic diamond campaign
The Hustle on X: In the 1940s, 10% of first-time brides received engagement rings; by the 1990s, 80%+ had. Thanks to De Beers, in 1948, this changed forever… …after dropping the iconic
Entice's lightweight elaborate earrings to dazzle the wedding season
Blue Nile's second Webroom opens in New York
De Beers Forevermark Cuts Loose, Riling Retailers – JCK
De Beers Group Doubles Down on Natural Diamonds with The Return of The Iconic 'A Diamond Is Forever' Category Campaign
De Beers hold inaugural international sight in Botswana
De Beers Revives Iconic 'A Diamond Is Forever' Campaign, Says Will Not Sell LGD Engagement Rings